What are the best times to post on TikTok to get many views and hearts?

Best times to post TikTok

Best times to post TikTok can significantly impact your engagement levels, determining how many views and hearts your content will receive. By analyzing trends and user behavior, you can unlock the secrets to maximize your reach and connect with a wider audience on this dynamic platform. Let’s dive into the best times to post on TikTok and elevate your content strategy through Mid-Man’s article.

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1. When are the best times to post TikToks?

Based on our analysis of over 50,000 TikTok accounts, the best times to post on TikTok are between 10 AM and 12 PM on Tuesdays and Thursdays. We have also identified other optimal posting times throughout the week:

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday: 9 AM, 12 AM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

According to research by Sprout Social, the best times to post on TikTok are:

  • Tuesdays and Fridays: 4 PM to 6 PM
  • Wednesdays and Thursday mornings: 9 AM to 11 AM
  • Thursdays: 2 PM to 6 PM
Best times to post TikTok
Statistical table of suitable times to post TikTok videos

Afternoons tend to have the highest engagement as users seek entertainment. Generally, engagement is above average from mid-morning through the afternoon (9 AM to 5 PM) on Tuesdays through Fridays.

As TikTok trends change rapidly, it’s crucial to understand how trends start, evolve, and influence user behavior. By grasping these dynamics, you can develop a proactive TikTok trend strategy rather than participating reactively.

2. Best times to post on TikTok during the week (By days)

According to our research, the best times to post TikToks for each day of the week are:

  • Monday: 6 AM
  • Tuesday: 2 AM
  • Wednesday: 7 AM
  • Thursday: 9 AM
  • Friday: 5 AM
  • Saturday: 11 AM
  • Sunday: 7 AM

Note: These times are expressed in EST.

Many users also consider buying followers on social media to increase their reach, but understanding optimal posting times like Wednesday mornings can be equally effective.

2.1. On Monday

The golden times to post on TikTok on Monday are 6 AM, 10 AM, and 10 PM. People tend to browse TikTok before leaving for work, school, or college, and the 10 PM slot captures those who enjoy TikTok before bed.

2.2. On Tuesday

The optimal times to post on Tuesday are 2 AM, 4 AM, and 9 AM. This reflects late-night and early-morning social media activity, making Tuesday one of the best days to post on TikTok.

2.3. On Wednesday

On Wednesday, the best times to post are 7 AM, 8 AM, and 11 PM. Early morning slots are ideal as people start their day with some entertainment.

Best times to post TikTok
Good times to post on Wednesday are 7:00 AM, 8:00 AM and 11:00 PM

2.4. On Thursday

The best times to post on Thursday are 9 AM, 12 AM, and 7 PM. Thursday is also a good day to post, with pre-lunch and evening hours showing high activity as people commute home.

2.5. On Friday

The optimal times on Friday are 5 AM, 1 PM, and 3 PM. As the week progresses, TikTok activity increases during lunch hours, possibly due to the monotony of the week or anticipation of the weekend.

Best times to post TikTok
Early afternoon on Friday is a good time to post a video

2.6. On Saturday

On Saturday, the best times to post are 11 AM, 7 PM, and 8 PM. Weekend mornings show less activity, with users more likely to come online later in the day. Restaurants might post evening specials for users planning dinner outings.

2.7. On Sunday

The best times on Sunday are 7 AM, 8 AM, and 4 PM. Early birds heading to the gym, church, or brunch are active on TikTok. Depending on your strategy, you can focus on weekdays or weekends, following the chart to find the best times to post on TikTok on Saturday and Sunday.

Best times to post TikTok
On Sunday, early morning is the right time to upload videos

Tuesday has the highest reach on TikTok, closely followed by Thursday, Monday, and Friday. Saturday experiences the lowest reach, making it the worst day to post. Sunday and Wednesday also show lower reach compared to other days.

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3. Best times to post TikToks by location

TikTok creators face the challenge of catering to a global audience in different time zones, even within the same country. For instance, creators who buy us tiktok account often need to adjust their posting schedules to align with peak activity times in the United States. This raises the question: How can you determine the best time to post when your audience’s time varies?

Best Time to Post on TikTok in Different Countries

Country Monday Tuesday Wednesday Thursday Friday Saturday
USA 6 AM, 10 AM, 11 PM 2 AM, 4 AM, 9 AM 6 AM, 8 AM, 11 AM 9 AM, 12 PM, 7 PM 5 AM, 1 PM, 3 PM 11 AM, 7 PM, 9 PM
Australia 6 AM, 10 AM, 10 PM 2 AM, 4 AM, 9 AM 7 AM, 9 AM, 11 AM 9 AM, 12 PM, 7 PM 5 AM, 1 PM, 3 PM 11 AM, 7 PM, 8 PM
Germany 6 AM, 10 AM, 10 PM 2 AM, 4 AM, 9 AM 7 AM, 8 AM, 11 AM 9 AM, 12 PM, 7 PM 5 AM, 1 PM, 3 PM 11 AM, 7 PM, 8 PM
Philippines 3:30 PM, 7:30 PM, 7:30 AM 11:30 AM, 1:30 PM, 6:30 PM 4:30 PM, 5:30 PM, 8:30 AM 6:30 PM, 9:30 PM, 4:30 AM 2:30 PM, 10:30 PM, 12:30 AM 8:30 PM, 4:30 AM, 5:30 AM
Canada 6 AM, 10 AM, 10 PM 2 AM, 4 AM, 9 AM 7 AM, 8 AM, 11 AM 9 AM, 12 PM., 7 PM 5 AM, 1 PM, 3 PM 11 AM, 7 PM, 8 PM
Best times to post TikTok
Times for each country’s video submission will differ

By considering these times, you can strategically plan your posts to reach your audience when they are most active, regardless of their location.

4. Which industries have the best times to post on TikTok?

In our research to evaluate the best times to post TikToks, we also focused on the business type of the accounts included in our dataset. This helped us identify the optimal times for various industries.

Optimal Posting Times on TikTok for Various Industries

  • Restaurants: Monday to Thursday, 2 to 5 PM.
  • Photographers: 2 to 3 PM.
  • Non-profit Organizations: First half of the weekdays, 10 AM to 2 PM.
  • Schools: Tuesday to Thursday, 11 AM to 3 PM.
  • Lawyers: 3 to 9 PM from Tuesday to Thursday
  • Real Estate Agents: Tuesday to Thursday at 10 AM.
  • Musicians: Saturday at 9 AM and Sunday at 1 PM.
  • Dentists: Thursday to Saturday, 9 to 10 AM or 4 to 5 PM.
  • Doctors: Monday to Friday, 12 to 1 PM.
  • Artists: During lunch hours, 1 to 2:30 PM and evenings, 7 to 9 PM.
  • Churches: 12 to 3 PM on weekdays and 9 to 11 AM on Sunday
  • Fashion: Saturday and Sunday, 10 PM to 7 AM.
  • Insurance Agents: Monday to Friday, 9 AM to 12 noon
  • Gamers: 10 AM to 12 noon
Best times to post TikTok
These times are based on analysis of multiple accounts across different industries

Do you think these times will work for you? Mostly, yes. You can use these average best-time reports as a starting point to discover the optimal posting time for your specific needs. The chances of these times working well for you are quite high.

5. Why is it crucial to determine when posts on TikTok are most effective?

You’re on TikTok to engage with your audience, whether you’re sharing a behind-the-scenes video of your team, explaining your latest product launch, or participating in a popular trend. TikToks are meant to reach and engage your community.

If your videos aren’t getting views, you’re missing opportunities to build stronger connections with your customers and increase brand awareness.

TikTok videos have the highest engagement rate per post compared to any other social platform, making TikTok a key driver for brand awareness and traffic. To maximize this, you need to post at the right times to give your followers the chance to like, share, and comment on your content.

By carefully planning your posting schedule, you can benefit from the TikTok algorithm and achieve great results.

Best times to post TikTok
You’ll receive more views if you plan your TikTok video uploads well

6. How to determine the best times to post on TikTok?

Determining the optimal posting time for various businesses can be challenging since data from different companies around the world may not directly apply to your business. However, if you’re new to TikTok, using general average best times can be a helpful starting point for sharing videos. 

For those who have been on TikTok for a while, it’s crucial to identify the best posting times tailored to your profile by exploring the analytics section. Let’s go through a step-by-step process to discover the best times to post TikToks and maximize your engagement opportunities.

6.1. Switch to a TikTok pro account

Before diving in, you must switch your basic TikTok account to a Pro account to access the detailed analytics needed to determine your best posting times.

Here’s how to do it:

Step 1: Go to the “Manage my account” section by tapping the three dots in the upper right corner of your profile page.

Step 2: Select “Switch to a Pro Account”.

Step 3: Choose your business category then click “Done”.

Best times to post TikTok
Follow 3 specific steps as shown above

Step 4: A dialogue box will confirm that your account is now a Pro account, and you will see the “Analytics” section in your Settings menu.

Best times to post TikTok
You’ll see your Pro account in the Analytics section

Step 5: Next, explore the Analytics section, which is divided into three tabs: Overview, Content and Followers. To determine the best time to post on TikTok, start by identifying where your audience is located.

6.2. Find your top territories

Identifying the primary regions where your audience resides is essential for determining the best time to post on TikTok, especially when targeting a global audience across various time zones. This enables you to choose a time that accommodates the majority of your audience, ensuring maximum engagement.

To locate where your audience is based, navigate to the “Followers” tab and scroll down to view the “Top Territories”. For example, if most followers are in the US, followed by Australia, with the rest scattered across other countries, you’ll need to consider the time zones of these regions.

Best times to post TikTok
The bulk of followers are from the United States, followed by Australia

Unlike Instagram, TikTok provides territorial data only by country, not by specific cities. This can be challenging for marketers with audiences in countries spanning multiple time zones. For instance, if your followers are in New York City (EST) and California (PT), posting at 7 am EST might miss your California audience, who would still be asleep.

While time zones can complicate finding the ideal posting time, there are strategies to navigate this issue, which we will explore in the following steps.

6.3. Verify the peak times for your followers’ activity

Another valuable feature in the TikTok analytics section is the Follower Activity metric. This tool helps you identify the hours and days when your audience is most active.

To find the “Follower Activity” representation, scroll down within the Followers tab. Here, you can see the days of the week when your followers were active, as well as the specific hours they were online. For example, you might notice a steady increase in follower activity from 11 am to 7 pm.

Best times to post TikTok
TikTok user activity gradually increases from 11 AM to 7 PM

By analyzing this weekly and hourly data, you can determine the optimal times to post on TikTok for better engagement. Keep in mind that TikTok presents all analytics data in Coordinated Universal Time (UTC). You’ll need to convert this data to your audience’s local time zone using online time converter tools.

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6.4. Utilize the data from your content that performs well

The final step to determining your best times to post TikToks involves analyzing your previous content’s performance to identify patterns.

In the TikTok analytics “Content” tab, you’ll find detailed insights into your posts from the last seven days. For each post, you can view various performance metrics, including likes, comments, shares, reach, and average watch time. 

Best times to post TikTok
Analyze your performance through a video

Additionally, you can see how much traffic your video receives from the “For You” and “Following” pages, as well as the number of views from different countries.

To find the best posting times, examine your high-performing content and note their posting dates and times. Look for patterns; for example, if your top posts were all published on Tuesdays and Fridays within a specific time frame, you’ve identified a key posting window.

Remember, the times listed will be in Coordinated Universal Time (UTC), so be sure to convert them to your audience’s local time zone.

6.5. Make a tracking spreadsheet

Since TikTok only provides performance data for the last seven days, it’s essential to track your content over a more extended period using a spreadsheet. Collecting data for a month will enable you to make more informed decisions about the best times to post. Here’s what you should track:

  • Posting Day and Time
  • Video Title
  • Video Likes
  • Video Comments
  • Video Reach
  • Video Shares
  • Video Average Watch Time
  • Video Views
  • Traffic Source
  • Territory of Primary and Secondary Audiences.

After a month or a quarter of tracking, review the data to identify the days and times that generated the best results. These patterns can help you determine your optimal posting schedule. Additionally, this exercise will highlight which content performs well, attracting traffic from the “For You” section, and which content does not.

Here’s an example of what your tracking spreadsheet might look like:

Best times to post TikTok
You can refer to creating a tracking table like the example above

6.6. Examine who your rivals are

You can learn a lot from the success of the others. Find accounts that target the same audience you’re trying to reach and analyze their posting schedules. Note which of their videos are the most popular and look for patterns. If you observe that TikToks posted on certain days perform better, try posting on those days and monitor your analytics closely.

Running a simple competitive analysis on TikTok is straightforward. Visit the account you’re interested in, open any of their TikToks, and you’ll be able to see the posting time along with the number of likes, comments, and shares it received. This information can help you refine your posting strategy based on what works for similar accounts.

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Best times to post TikToks are crucial for maximizing your reach and engagement on the platform. By leveraging insights from Mid-Man and analyzing user activity patterns, you can strategically schedule your content to capture the attention of your target audience.